Important Changes in Search Results Listings
Google are now displaying different results for differing search terms that appear on the same page. The URL’s remain the same, but the information from Meta Descriptions and in some cases the Page Title is changing according to the entered search term.
Have a look at these search results:
Keyword: â€˜seo in Coventry’
Keyword: â€˜seo services in Coventry’
Keyword: â€˜seo solutions in Coventry’
Keyword: â€˜seo company in Coventry’
These search terms return the same page, but with a different page description in the SERPs for these 4 search terms. Until recently, the Search Engines automatically filled missing Meta Descriptions with text from the page only if the Meta Description was blank. What’s happening now is that the Search Engines will automatically adjust the Meta Description with portions of text content relevant with the search or, in some cases completely replace the Meta Description with text content from the page.
Also, in some cases they might display the H1 Tag instead of the Title Tag. If the bots find pages with missing titles, they may fill in the information in the SERP’s with a H1 Tag instead.
Are the searches more relevant?
YES, they are, because they allow a small preview of what’s in the book rather than seeing just the cover! It looks like the content is still the King according to Google, placing extra value on copywriting, structuring the information into sections, organising it with titles and subtitles is now a must!
Ovi & Ric