Blog
If you think about it, the letters in the acronym ‘www’ have always represented something on a global scale. World wide web, it’s in the name…it’s you communicating to the world. Whether you have those three little letters prefixing your website or not (it’s 2016, plenty don’t – Twitter and …
Every so often Google makes a change that sends the industry into a frenzy of excitement and fear. As we covered back in October, Google’s gradual implementation of mobile-first indexing is the most recent stimulant of digital marketing types everywhere. But what does it actually mean for you and your …
With all the freedom that technology today presents us, it often seems strange that something as simple as word count can control everything that we do online. The world wide web is full of restrictions based on the number of words you can use, the number of characters you can …
2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.
According to Search Engine Land, Google is going to split its index. Sounds painful. In reality, Google’s priority on mobile search meant them splitting their index was only a matter of time. The move will see Google continue to cater to the upward trend in mobile searches with a separate …
If you’ve noticed an increase in your direct traffic to your website when comparing traffic sources year on year, you may be tempted to put it down to your business’ PR strategy and an increase in brand presence. After all, more people are coming straight to your website…right? Before making …
There was alarming news for many website owners yesterday when 123-Reg confirmed that they had “effectively deleted” a number of the 1.7 million websites they host for their customers. Hosting is an essential part of having a website. A web server – essentially a big computer – holds all the …
In an age of ever more competitive marketplaces and omnichannel marketing it’s ever harder to get in front of people. So what does it mean for the smaller business and how can it work to your advantage – more to the point, why should you care? When 74% of consumers identify word-of-mouth …
In the final quarter of 2015, Facebook’s quarterly earnings surpassed $5bn for first time thanks to ad sales. And when I say thanks to ad sales, I mean pretty much all thanks to ad sales. In fact, 80% of that revenue was from mobile ad sales alone. That’s not quite …
Can your site be found for the most relevant keywords? Most websites will appear in the search results for their company name. View our Infographic to find out more.
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