Google in Europe

Kirstie Jones Industry News, Pay Per Click, Search Engine Optimisation

Following on from my recent post about Google’s market share in the UK, here are a few figures from a few of our European neighbours. The figures are staggering, highlighting the search giants complete domination of the European search market.If you thought Google does well in the UK with over 91%, you haven’t seen …

Google Disavow Tool

Kirstie Jones Industry News, Link Building, Search Engine Optimisation

Last week Google launched a new tool called the Disavow Links tools. It does exactly what it says on the tin really; allows webmasters to tell Google which inbound links they don’t want the search engine to take into account. It gives webmasters a chance to breath following the recent Google updates that have …

What Makes Content King?

Kirstie Jones Link Building, Search Engine Optimisation

We’ve all heard the saying lately that “content is king” and that Google favours “high quality” content for organic seo. However there is a lot of unpredictability in what Google wants and it’s seen as a constant struggle to appeal to their requirements. We all now know that quick tricks …

Why Blogging Is Vital For Sustainable Online SEO

Kirstie Jones Search Engine Optimisation

Over the last few months there have been various updates from Google, which has seen digital marketing agencies take a cultural shift away from using old online seo tricks to more organic methods. Ultimately Google’s aim is to be a reputable search engine where the top quality, relevant sites with …

A Cultural Shift For Digital Marketing Firms

Dean Ronnie General, Search Engine Optimisation

Back in February SEO and digital marketing firms across the World began to see a series of unexpected search results. Those changes that have since been given the slightly daft names of Google Penguin, Panda and Bigfoot were absolute. They came swiftly and changed the World of SEO as we knew it. There followed a period of …