Microsoft Buys Yammer for $1.2 billion

Kirstie Jones General, Industry News, Social Media

Last year it was Skype for $8.5 billion. This year its the enterprise social networking site Yammer for $1.2 billion. Microsoft’s checkbook certainly isn’t sat around gathering dust. Skype was an understandable purchase. It is extremely popular, with around 700 million registered users worldwide. At any given time there are almost 30 …

To Tweet or not to Tweet?

Kirstie Jones General

There has been great debate around social media platforms and whether they have any real worth in a marketing capacity. There is no doubt the advent of twitter has allowed people to engage with each other more frequently but I’m not sure about the quality of these engagements on a …

Apple v’s Google

Kirstie Jones General

Apple’s power struggle sees Google dumped from Apple’s software Apple has recently announced that they are to create their own 3d mapping system to rival competitors google. The world’s largest technology firm made their announcement at a conference whilst introducing their sixth version of their software. Apple’s new maps app …

Apple 1 Sells for Double its Estimate

Kirstie Jones General, Industry News

An Apple 1, originally sold in 1976 and Apples first ever product, has sold at auction today for almost £250,000. The £240,929 price tag meant that it went for more than twice the original 120,000 – 180,000 USD estimate put on it by Sotheby’s. It is one of 200 Apple …

Google To Start Charging Companies For Listings

Andrew Male General, Industry News

Google is to start charging for listing their products in a core part of its search service.The change to Google Product Search will mean those who have relied on the search engine to lure potential customers online will face higher costs, according to analysts. The move also raises the prospect …

Google Unveil New 3D Google Earth

Kirstie Jones General

Google have just announced a new exciting development which sees Google Earth going 3D. Google are currently developing a new interactive 3D map so that we can now view places from a helicopter view. This new technology will now enable us to not only see places from a street view …

Role of an Account Manager

Andrew Male General

As the saying goes there is no ‘I’ in team, and there is certainly no ‘I’ in Account Management. Think of an Account Manager as someone putting a very large jigsaw together, the sole purpose is to complete the puzzle using all the necessary pieces. With any given project there is a number of disciplines that …