About the project
As well having a number of physical pharmacies, Oxford Online Pharmacy also provide a discreet online pharmacy service. As part of the marketing mix, we redesigned the existing email marketing strategy from the ground up, resulting in dramatically increased revenue with a year-on-year boost of over £300k in sales.
“Ian and his team at Miromedia worked on Oxford Online Pharmacy. They took a huge interest in the business and analysed everything. A good team to work with.”Stuart Gale, Managing Director, Oxford Online Pharmacy
Results
Email marketing was the perfect treatment to increase sales for Oxford Online Pharmacy.
158%
increase in email marketing revenue
159%
increase in email marketing transactions
The Background
We ran an online marketing campaign for Oxford Online Pharmacy of which email marketing was a core component. Due to the nature of their products, the focus of the campaign was to win new customers through organic and paid search. We employed email marketing to encourage those customers to buy again to increase Oxford Online Pharmacy’s customer lifetime value.
Research & Implementation
Oxford Online Pharmacy had an existing email marketing campaign. That meant we could analyse the data they had and make some immediate decisions on what types of emails worked. We looked at successful subject lines, the days and times emails were sent and the products being advertised. We then began our campaign with an improved design. As well as using previous data, we continually analysed data to further increase and develop the campaign success.
A Successful Start
Within 3 months, Oxford Online Pharmacy saw a year on year increase of 320% in direct revenue from email marketing. In the same 3 months, total transactions from email marketing rocketed from 418 to 1,398.
Results
After the initial burst of success, Oxford Online Pharmacy saw revenue from email continue to grow in year one with a total year-on-year sales increase of 158%. This huge increase in email marketing revenue came from an impressive 4,000 additional transactions.
