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Every so often Google makes a change that sends the industry into a frenzy of excitement and fear. As we covered back in October, Google’s gradual implementation of mobile-first indexing is the most recent stimulant of digital marketing types everywhere. But what does it actually mean for you and your …
With all the freedom that technology today presents us, it often seems strange that something as simple as word count can control everything that we do online. The world wide web is full of restrictions based on the number of words you can use, the number of characters you can …
2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.
According to Search Engine Land, Google is going to split its index. Sounds painful. In reality, Google’s priority on mobile search meant them splitting their index was only a matter of time. The move will see Google continue to cater to the upward trend in mobile searches with a separate …
The most important lesson that working in marketing has taught me is to never do anything without a goal – not even the smallest of tasks. So with this principle in mind, I know that every marketing strategy I work on should always start with the same question: Why? Why …
An official blog post from Google brings good news. After years of people asking, Google are finally allowing remarketing across multiple devices on the Google Display Network. What’s the deal? First off, let’s quickly recap what a remarketing ad is. When you visit a website, you’ll probably notice …
I was recently asked by CEO Blog Nation to provide an answer to the following question as they were writing an article on it: “What is your best SEO tip for an SME?” Having worked in SEO for a number of years, particularly with SMEs, I was more than happy to …
It goes without saying: social media can do wonders for your business. You don’t need to see the latest statistics or listen to the most popular marketing guru to know it. Social media can build brand awareness, improve engagement and site traffic, but more important than all, it can carry …
“Crimson’s new website marks a significant milestone in our growth and needed to clearly present the vision we have for our future. Miromedia were entrusted with this important project and have delivered a result that we’re thrilled with.” Mark Britton, Head of Marketing at Crimson [vc_separator] We’ve …
In a pretty lengthy blog post, Doantam Phan – a Product Manager in the Google Search team – outlined how Google intends to further improve user experience on mobile. The first update isn’t a huge one, but it’s pretty significant to see how quickly things have shifted in under two years. In …
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