Blog
Next up we’re introducing our CRO Specialist, Carolanne Mangles. Carolanne “Annie” started her marketing career as a PR and communications intern at the British Red Cross. As much as she loved it, she knew she wanted something more, where she could really get her hands on a website and help …
From the 18th February 2021, Google will be changing the matching behaviour for 2 specific Keyword Types, Phrase Match (PM) and Broad Match Modified (BMM). Below is some useful information to talk you through what Match Types are in place right now, what changes will be made on 18th February, …
Continuing with our Meet the Team series, this week we’re introducing PPC Manager Glenn Graves who specialises in Paid Search and Lead Generation Glenn’s success in paid search and lead generation is likely in part due to his educational background, having achieved a degree in Psychology at the University of …
Increase your paid search ads CTR without increasing your keyword bids or ad spend Far too often Conversion Rate Optimization (CRO) is put into its own silo. The testing team is separate from the marketing team and optimisation is predominantly done on the site. But CRO needs to be considered …
Introducing our Digital Marketing Executive Andy Clarke who specialises in Google & Facebook Ads. From an early age Andy has enjoyed maths, figures and analysing/breaking down this information in order to gain a better understanding and form conclusions. This analytical mindset played a role in choosing some of his A …
To create your keyword list(s), you first need to have a clear idea of what objectives your new search campaign(s) will aim to achieve. That is to say that when considering your Google Ads Search Campaign Strategy, you cannot take a “one size fits all” approach. Common Pay-Per-Click (PPC) campaign …
Next up on our meet the team series of posts, introducing Digital Marketing Executive Rasna Ghataurhae, who specialises in SEO & Content Marketing From as early as she can remember, Ras has always been interested in marketing, before even realising it was called marketing! Watching TV at a young age …
The Christmas ads that have captures our eyes and heart this year Every year we eagerly anticipate the arrival of the Christmas adverts to see who brings out “the best”. It also signals that Christmas is almost upon us and its time to get your decorations up (subject to opinion) …
Introducing our Senior Marketing Manager, Simon Jones Simon’s first introduction into the world of digital marketing came when he joined a large digital agency as a content writer in 2014. His main role was to produce a variety of content, primarily for SEO purposes but included everything from local landing …
“We need a new website! Let’s find a designer who can make it look a lot better, quickly.” I can’t tell you how many times I’ve heard or seen the above, or a variation of it, from businesses looking to improve their website because it’s currently “not performing” as it …
Interested? Speak to us on 01926 358 200 or Email Us