Blippar – Augmented Reality Advertising

Ian Hancock General, Stuff

You heard it hear first (possibly). I boldly predict Blippar will become the focus of many a media review and comment over the next few months as the augmented reality advertising company launch into the ether. Blippar is a new and clever way of combining traditional advertising like billboards, bus shelters, newspaper and similar media. Via image recognition and GPS, it recognises your location and projects additional advertisign into existing advert spots. Take a look at an advert through a smart phone running Blippar and you’ll be presented with an overlay of offers, promotions and potential animation, bring the ad to life and creating an immediate connection – using the available internet connection and web-brosing capability of the mobile smart device to continue the experience online.

Clever and innovative stuff.