A change in law for internet marketing experts

Ian Hancock Industry News

Google last week enforced a change in EU Cookie Law Guidance that will affect internet marketing experts and individuals alike.

These EU Cookie Law Guidance Notes address the important privacy requirements imposed on internet marketing experts and individual website owners operating websites within the EU and provide practical guidance for compliance.

In force from 26th May 2011 and enforced by the Information Commissioner’s Office from 26th May 2012, the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 require websites operating within the EU to obtain consent for the placing of all but strictly essential cookies on users’ computers and devices. Simply put, users must now opt-in to receive cookies whereas before they were required to opt-out.This change requires many website owners to make alterations to their website and/or their use of cookies. Guidance from the UK government is, in places, vague and there is clearly more work required both on the part of the government and the developers of internet browsers. The guidance provided in these EU Cookie Law Guidance Notes reflects current government guidance and offers practical solutions for compliance with the law.