3 Link Building Strategies that Work

Ian Hancock Link Building, Online PR, Search Engine Optimisation, Social Media

When it comes to link building there are a number of strategies you can deploy to get valuable links back to your site. Below are three of these link building strategies that are tried and tested.Link building strategies


People like visual data. People on the internet love it! Infographics are great for making information accessible and interesting, which is what the web is all about. This makes them prime link fodder. When people see something they like they share it on their own blog, site, social media platforms or by email. All this sharing = lots of exposure and lots of links. Creating infographics isn’t actually that difficult and there are plenty of free tools out there that you can use to create basic ones if you’re not willing to pay for a proper one. You can use them to represent pretty much any data and as long as they look good and offer some semi-interesting information they will go down well.

If you’re not sure what to put in your infographics this might help.

Write blog posts – your own blog and others

Writing blog posts or articles is not only a quick and easy way of getting fresh content onto your site; it’s also a great way to get links. As mentioned above; the web is all about sharing information. If someone finds your blog insightful, useful etc then they will be tempted to link to it. Moreover they may actually steal it. This isn’t a bad thing. If you place link in the blog content to other pages on your site there is a high chance that these links will be copied along with the content.

As well as posting on your own blog why not post on others? Guest posting is fast becoming the cornerstone of most link building strategies, especially since spammy, paid for links were as good as outlawed by Google. There are sites that connect bloggers with those who want content. This is fantastic as it allows you to find relevant sites and provide them with guest content. In return for the content most allow you to place a link to your site in the content or in an author bio at the end. They get free content, you get a quality link – everyone’s happy.

Social Media

Social media is a great way of communicating with people quickly and spreading a message. However it is not for everyone. A one man band with 5 Facebook likes and 3 followers on Twitter wont gain as much from social media as Coca Cola, for example. That said all you need is a respectable following and a social media promotion can be worthwhile. Simply run a competition or other promotion. At the same time as growing your following this should also generate links as people tell others about your great prizes etc. Social bookmarking sites are also excellent for link building as they can be used to promote your content.

If you want to know more about link building Miromedia can help. We are constantly developing our link building strategies and  looking for the best ways to make your site perform. Just get in touch to find out more.