Why It’s Important To Have An SEO Copywriter For Guest Blogging

28th August, 2012 - 4 minutes read

There are various benefits of guest blogging and when it is done properly your site’s ranking will increase, as well as promoting your client or service. However the blogs that are created need to be of high quality and ideally created by an seo copywriter. Blogs used to be called the graffiti of writing and could be knocked out and put everywhere. Yet now more than ever it has become more important to create quality content which is informative and beneficial to readers. Google have now announced a potential ‘Penguin 2.0’ update which is going to be far more severe than the previous Penguin update. Here are some main points which Google expects when creating blogs going forward to avoid a penalty.

Does this article have spelling, stylistic, or factual errors?

Would you trust the information presented in this article?

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Was the article edited well, or does it appear sloppy or hastily produced?

Does this article contain insightful analysis or interesting information that is beyond obvious?

Above all Google expects blogs to be written in standard English with appropriate grammar and spelling and this can be better achieved when you have an seo copywriter working on your behalf. An seo copywriter will proof read to finite detail the articles they produce for your company. The articles will be well researched and written with authority in order to appeal to the right target audience. By creating engaging thought provoking content, readers are more likely to comment on the article and share it via their social networks.

It is important to create great quality articles to attract readers but it has now become vital to do so to ensure your site stays active and relevant. If Google deems your post as vague with poor grammar and other errors, any previous hard work can be undone. Therefore it’s important to ensure your article creation for link building adheres to these guidelines, otherwise it is done in vain.

Google has always favoured fresh content but in the case of creating articles for link building, it’s quality over quantity. It is now not enough just to keep creating fresh articles, the content is now more important than before. You may think in reality –  how will Google deem what is quality, what is readable and authoritative? The best way to answer this is to look at the blog your posting on and decide whether it’s an authority in it’s area? Do you think this article benefits the reader and offers valuable information for that topic? Is the article constructed well with an introduction, main body and conclusion?

It can be a laborious task creating great Google friendly articles but the benefits are vital and are an important strategy within your seo campaign. It may seem like a daunting task but these Google updates can help benefit your site in the long run. If you put the effort in now you will be rewarded and your site will no longer appear below spammy sites that have tricked the search engines. If you would like to find out how our seo copywriting service can help promote your company, contact one of our friendly team on 01926 358 200 or contact us via twitter – @miromedia.