Web Designing and SEO

7th March, 2012 - 2 minutes read

Web designing AND seo I hear you say.

How does that work and why would you want to put the two together? Well, that is a very good question and one that I have had to ask myself in order to write this blog.

Web Designing

On the face of it you might think that web designing and seo would kind of sit together but ultimately they would end up being mutually exclusive; why comprise your fancy design principles to fit it a breadcrumb or navigation menu? I’m sure Picasso wasn’t ever asked to tone down Guernica because the canvas was too big for the nice gilded frame (at least I don’t think he was, Wikipedia doesn’t mention anything about dimensional constraints of his canvas).

SEO

However, it is possible for the two to be considered and is one of the most important aspects of web design that we take into account when embarking on any design project. Whilst the usability, aesthetics and colour palette are all very much at the forefront of the design process, the SEO, the usability and the navigation tools must also be considered. Why design something that a) looks nice but b) can’t be found? You’d end up with Google Buzz.

Google is unlikely, at the moment at least, to take into account how your site looks when deciding how to rank it so making sure that breadcrumb, the navigation, internal linking etc are all executed, clearly understood and crawlable will make both for a happy visitor and also a happy search engine.