When it comes to SEO there is really only one search engine worth worrying about and that’s Google. There are plenty of blogs and articles out there covering how to go do ‘good’ SEO for Google. I, for one, am bored of these blogs so today I’m going to tell you 3 things not to do.
1. Keyword Stuffing
In the title. In the content. In the URL. In the header tags. Keyword stuffing is a terrible idea. It creates horrible copy, it doesn’t help your sites to rank well and it could lead to an over-optimisation penalty. Over the past few months Google has been rolling out algorithm changes aimed at devaluing pages containing what it sees as over-optimisation signals. One of the major signals is keyword stuffing.
2. Buying Cheap Links
When it comes to SEO for Google its about page content and links. If you buy cheap links your ranking wont improve. In fact you will probably get penalised by Google for trying to manipulate the search engine and your site will drop for all of your search terms. The only links worth having are those that are in the content of a relevant page on a powerful site. It’s usually the case that these links cannot be bought.
3. Bad Keyword Research
SEO, for Google or any other search engine, is based on keywords. If you are optimising a page you need to be confident that you are going after the right keywords. One common mistake people make is to not dedicate enough time to their keyword research. Going after the wrong keyword undermines everything you do in terms of SEO.
These three factors are just the tip of the iceberg and if you would like help with your SEO then don’t hesitate to get in touch with Miromedia.