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Google has released its newest version of Google Analytics called GA4 (Google Analytics 4), an updated version of Google Analytics that more accurately tracks users on your website. GA4 will use ‘event’ based tracking instead of ‘session’ tracking. It will therefore measure data per user rather than per session …
Performance Max, Google Ads new campaign type, was rolled out to all advertisers in late 2021. In case you missed their announcement, here’s what you need to know. The new campaign type now gives advertisers the opportunity to target all corners of Google’s advertising network via one campaign. Just …
Every so often Google makes a change that sends the industry into a frenzy of excitement and fear. As we covered back in October, Google’s gradual implementation of mobile-first indexing is the most recent stimulant of digital marketing types everywhere. But what does it actually mean for you and your …
2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.
If you have a website and don’t think you need SEO, reading the below may just change your mind. Yesterday, Google posted a job vacancy for a Program Manager, Search Engine Optimization. You may be thinking “what exactly does that mean?” Well, it basically means that Google are recruiting for an …
For me the term “webmaster” has always seemed a bit ‘90s – dated and stuck in the past some may say*, the title isn’t really heard any more. And it seems Google finally agree, for you will now see that Google Webmaster Tools is no more…well the name isn’t at …
It looks like small businesses in Britain plan to invest heavily in the web over the next couple of years and outdated websites could just be the cause of this. In some very interesting research from a Santander survey this week, it has been shown that British SMEs plan to …
Every day Google astound and amaze us but some days they just make us stop and think, wow. While last week it was with the hunt for Nessie, this week it is much more serious in nature and with it all the more amazing. If you navigate to the home …
Last week, John Mueller of Google Webmaster Tools announced in a Google + post that Google will stop showing Authorship results in Google Search. He also said that they will no longer be tracking data from content using rel=author, the mark-up which allowed us to put a name and a …
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