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Google Analytics Update to GA4

Steven Blassberg June 28, 2022Analytics, Data, Google

Google has released its newest version of Google Analytics called GA4 (Google Analytics 4), an updated version of Google Analytics that more accurately tracks users on your website. GA4 will use ‘event’ based tracking instead of ‘session’ tracking. It will therefore measure data per user rather than per session …

Mobile Ad spend overtakes PC for the first time

Ian Hancock October 18, 2016AdWords, Analytics, Google, Stuff

2016 sees Mobile Ad spend overtake PC for the first time. We have taken the great information from iabuk.net, PwC and the Internet Advertising Bureau and gone back to the drawing board with this chalk inspired infographic.

Apparently even Google needs SEO

Simon Jones July 16, 2015Industry News, Internet, Search Engine Optimisation

If you have a website and don’t think you need SEO, reading the below may just change your mind. Yesterday, Google posted a job vacancy for a Program Manager, Search Engine Optimization. You may be thinking “what exactly does that mean?” Well, it basically means that Google are recruiting for an …

Experience should always be a top priority…

Simon Jones January 30, 2014Industry News, Internet

With the central role that the internet plays in the lives of many people today, user experience (UX) counts for everything. Gone are the days with just putting up with a website, in today’s cut-throat world if a user doesn’t like your online output they will switch off, simple. Customers …