Search Engine Advertising
Pay-per-click (PPC) advertising is one of the most popular ways of advertising a product or service on a search engine page.
Paid advertisements generally sit above, or to the side of organically-ranked searches. The cost of an advertisement depends on its competitiveness in the marketplace and therefore can vary greatly. If there are hundreds of websites offering the same service, like ‘home insurance’ for example, a company can expect to pay a lot more to have their ad seen than someone else offering ‘straw for horses’.
Search Engine Advertising on Various Platforms
Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are the three largest network operators. All three operate under a bid-based PPC advertising model.
If you would like to find out more about our managed online and Search Engine Advertising services please contact us or call the number below for an informal chat.