PPC Management – The Details!
What is it?
Pay Per Click (PPC) with Google Adwords is Google’s main source of income. It works by enabling you to bid for Ad positions in search engine results pages on specific words and phrases. When a user enters a search phrase into Google, your Ads will appear either at the top of, or on the right hand side of the search results. As the title suggests, you only pay when a user clicks onto your advert and visits your site.
What are the benefits to your business?
Successfully run PPC campaigns can provide amazing returns and fantastic brand building opportunities. A fully measurable form of marketing – PPC is fast, scalable and can provide you with results from day one. Whether you are looking to get more traffic, more leads or more sales from your website, PPC can be a great way to grow your business online.
Why not manage it yourself?
Experience counts! Campaigns can be complex to understand and a poorly managed PPC campaign can leak sales, customers , time and money - fast!
What we will do
Here at Miromedia our Google Adwords certified team have over 10 years experience in helping businesses grow through professional, effectively run PPC campaigns. We take a structured approach to PPC management that will ensure all of the I’s are dotted, the T’s are crossed and the best return on investment is achieved for you. Whether reviewing an existing campaign or setting a new one up from scratch we will look at:
Keywords
- We will complete comprehensive keyword research to ensure that you are targeting the very best keywords and phrases for your business
- Research your competitors to see if you are missing out on any keywords that are driving sales for them
- Utilise Google Adwords key phrase matching options to ensure you receive the best quality traffic to your site
- Ensure that any poorly performing keywords are dealt with effectively so as not to reduce the quality score of your overall account
Ad Groups
- We will create effectively structured Ad groups that properly reflect the keywords you are targeting
- Write high quality ad copy with compelling calls to action
- Schedule your Ads to appear at the right time to achieve the best conversion rate
Targeting
- We will target your Ads to the best converting landing pages on your website
- Ensure that your Ads are targeted at the right people and on the right networks
- Make sure that your Ads feature in the best possible positions to convert
- Use Adwords remarketing to target customers that have already been to your site
Bidding/Conversions
- We will ensure that the most effective bidding options are utilised
- Apportion your budget efficiently to support the highest value Keywords and Ads
- Track your click throughs and conversions effectively
Once this has been completed we will analyse your entire accounts performance and start the process again to ensure that your campaign is further refined and your return on investment is further improved.
Why Miromedia?
- Over 10 years experience in running PPC campaigns
- Google qualified staff
- All budgets and sizes of campaign catered for
- Your account will be professionally managed by people not software
- Free £50 vouchers available for new Adwords customers
- Most importantly – We really care about what we do!
What is it going to cost?
Starting from as little as £320 per month our PPC Management pricing structure is flexible and caters for all sizes of campaigns and budget.
Call us now on 01926 358200 for an informal chat about how we can help to grow your business online or email us at hello@miromedia.co.uk and we’ll call you!
Call us today for sales tomorrow!
