Link Building Tips

25th November, 2010 - 4 minutes read

Q. When is it best to use Free Link submissions and Link listings (directories, other websites)?

A. When then content is not strong enough to ensure good rankings and when we really want to rank well for a keyword.

Not all links are equal, some of them bring more value than others. For example a link from an external domain is more valuable than a link from another page on your own site. When planning a link acquisition campaign, you need to have several things in mind:

• The page where the link will be placed is better to have a related topic with the landing page on your site. Google can identify if the linked pages are related or not.
• The link would be better placed inside the body text rather than on the sides or footer. A link placed inside the text content is most likely to be found more relevant than one placed, let’s say on the footer section.
• The anchor text should be a keyword, not the domain name “www.website.com”.
• The link should appear as high as possible in the page code.
• A good page for our link should have some traffic, inbound links, Page Rank, a limited number of other outgoing links.

3 ways of increasing the number of links:

1. Free Link Submissions:

If the number of links is big (hundreds) there might be some good results, especially for low search terms.
Problem: The Search Engines try to get out on their index the low strength pages, pages that have a high chance to be considered unimportant. Today, linking for free on all kind of directories increases the chance of working in vain, since the pages might not be cached by the Search Engines.

A smart thing to do in this case is to ask your friends, business partners for a favour and link to you on their pages. Avoid link exchange schemes, they are not very helpful. Reciprocal linking is worth it only for a limited number of links and only if the other pages are stronger than yours (put all the external links on a single page on your site in this case, not the homepage obviously). 3-way and 4-way link exchange schemes are harder to make and anyway, Search Engines have complicated algorithms that can identify these type of link exchange schemes. If they find this kind of business, they might diminish the link juice value for that links or in some cases your site could be banned.

2. Enhancing link building through strategies using your own site, harder to make but much more helpful.

The best thing to do is to ask yourself: If I was a visitor:
• What would I search for?
• Is the website providing what I need?
• Why should I return on this site?
• Is there some valuable information on the site? (helpful information, tips, vouchers, discounts, etc…)
• Why would I bookmark this page?
• Is there a possibility that I found something so useful that I would make a post on my blog or site and I’ll put a link to the original page?

Every link is coming for free and there is a high chance that these pages are cached.

3. Buy links, advertising

Google does not like bought links, so if you are doing it insure it’s very discreet. Its worth it only if you really know what are you doing and the benefits are real in terms of potential leads. Beware of pages without cache and “nofollow” links, either in meta tags or links when the plan is to promote an article.

Ovi & Ric