Keyword Research and Optimisation

Targeted keyword research is an integral part of any online search marketing strategy. Without effective keyword research and optimisation, your website is almost certainly attracting the wrong audience. Effective keyword reseach and optimisation goes hand-in-hand with website monitoring and analysis and plays a major part in the Search Optimisation Process. By monitoring keyword performance and how customers are finding your web site, we can measure the effectiveness of our strategy and constantly reevaulate and react to traffic and trends.

Miromedia understand keywords and the effect that strategically researched keywords and key phrases can have as part of an effective online Search Marketing strategy. Below are just a few points of research that Miromedia carry out during our keyword research and analysis:

• The frequency of the keyword or key phrase used on the internet
• The number of times the keyword has been searched (The keyword popularity)
• The anticipated success of a specific keyword or key phrase
• The competitiveness of the keyword or key phrase used on other sites
• Competitor keyword analysis
• Niche keyword research - discovering keywords that may be less competetive but together may provide more targeted customers.

The process of keyword and key phrase research would usually start with an initial consulation, working with our client to establish a list of relevant keywords and key phrases.

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