How to Syndicate Content

1st February, 2013 - 4 minutes read

Once the hard work of creating an article has been done, it’s important that you try and get the most out of that content. Rather than posting an article out there just for a back link, you could in fact gain more backlinks and drive traffic through to your site by further syndicating the content. Posting the article onto a blog isn’t the end but just the beginning of content syndication.

Effective content syndication doesn’t mean firing out your article to multiple sites, as this could actually land you in hot water. Duplicated content will be deemed as spam by Google. Google says “Syndicate carefully. If you syndicate your content on other sites, Google will always show the version we think is the most appropriate for users in each given search, which may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article.”

If you’re putting a blog onto your site, create internal links in your content to other posts on your site. This ensures that the time spent on your site overall will increase. The search engines will also count these as incoming links.

Another way of potentially promoting your content further is through the comment section where your article is posted. Ensure you comment on your own posts and engage in conversations when they take place.

Using social media platforms is a great way of syndicating content to spread the PR seed, as well as keeping your article link alive. Use a tool such as a Twitter feed to automatically publish links from your blog onto your Twitter. If you’re posting an article to an external third party site, share this across all platforms. Use tweet deck to automatically publish links to your blog posts across multiple social media profiles. Ping.fm is also completely free and you can share new posts to 30 plus social networks.

Look at posting your articles on LinkedIn, Google+ and Pinterest in addition to Facebook and Twitter. This will enable people in the business as well as commercial world to see your blog posts. Also use social book marking sites such as digg.com, reddit, stumbleupon, delicious.com and Technorati.

Find active groups on social media sites relating to your blog topic. Join the groups and start publishing comments and joining conversations. In time, after you’ve built up a relationship, you can start sharing links to your best and most relevant blog posts. However don’t overdo it or people will think you are a self-promotional spammer.

Tribepro is another forum in which enables you to syndicate content. In return, when you submit content they do the same. They will help give you Facebook likes and increase your blog comments.

Announcing a post on a press release is a powerful way to drive direct referral traffic. There are various free press release sites to use including:

http://www.24-7pressrelease.com

http://www.newswiretoday.com

http://www.betanews.com

Miromedia are a digital SEO Birmingham agency dedicated to providing sustainable link building services. We provide seo copywriting and article creation services to increase a site’s visibility in the search engines, drive traffic, as well as providing valuable content for your consumers.