In a bid to further build trust in paid search, in 2015 Google intensified their efforts to crack down on dubious ads for things such as “malicious software or counterfeit goods”. According to an article in the Wall Street Journal, Google “removed more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014, 350 million in 2013 and 220 million in 2012”.
“More than 1,000 of Google’s 60,000 employees monitor and remove ads, an important task because the company gets about 90% of its revenue from advertising.”
Using a mix of automated and manual processes, Google identifies bad adverts and stamps them out. By searching certain criteria, Google can ban ads automatically. If they’re not sure, it gets sent to a review team.
From our perspective, this is great to read as paid search can be a hugely effective digital marketing tool for our clients. With Google in our corner we can continue to establish and manage effective, ethical paid search campaigns.
If you’re looking for someone to run a successful paid search campaign, give us a call on 01926 358 200 or get in touch.