Blog
Understanding human psychology is essential to effective advertising and marketing. In order to encourage your target audience to part with their hard-earned money, we need to be able to persuade them to say yes to your offer or proposition. Luckily there’s a science to how we human beings are persuaded. …
Google recently confirmed a core algorithm update had begun to be rolled out (starting December 3rd). Typically when Google releases a core algorithm update the impact and what SEO factors are to be affected are unknown. This generally takes a few weeks to understand and certain aspects to organic rankings …
Continuing our Meet The Team series of posts, introducing our Director and Co-Owner, Peter Tyler. Pete started off his marketing agency life in 2000 as a graduate trainee executive at International Marketing Promotions (IMP) in London, the below-the-line promotional marketing arm of DMB&B – an international advertising agency in London …
Make sure your value proposition and conversion copy is all based on data to get the best results… but how? Why isn’t data-driven copywriting more of a thing? If you’re writing site copy to persuade your visitors to enquire/purchase then you really need to understand your customers’ underlying values, motivators, …
What are the different ads keyword match types and which ones should you use? A Google Search campaign is essentially made up of keywords, which are what people type into Google that you want to show search ads for. So you need to think wisely about which keywords you want …
Do you waste a lot of time procrastinating and being indecisive? Are you struggling to make progress in completing your goals? If you do, then keep reading! If time is our most valuable asset, then any lessons we can learn on using it more efficiently are absolutely invaluable. So, what …
A beginners guide to writing content for your site Contrary to popular belief, writing content (whether it’s a blog, a guide, an information article etc,) is not something that comes naturally to everyone. Some people struggle to find the right words or know what to include to keep the reader …
Staying ahead of the competition is key to growing your business but do you know what your competitors are up to with their online marketing strategy? Are they stealing a march on your product/service offering and potentially taking traffic and sales away from you? If you can afford to let …
CRO (Conversion Rate Optimisation) is not just for large traffic sites with whole testing teams in place… In this post, I want to talk through some challenges of CRO for SMEs and low traffic sites, why CRO is so important for business growth (no matter the size of your business), …
Miromedia would like to start our Meet The Team series of posts with an introduction to our Director, Founder and Co-Owner, Ian Hancock. Ian started out as a freelance designer in the early 90’s, building a solid foundation which led to working in the Design and Marketing department of Barclays, …
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