Ever wondered what the most popular UK websites are? Well wonder no more.

Below is a list of the 20 most popular websites (according to Hitwise) for the week ending 10/7/2010.

Interesting reading, I am sure you will agree.

Here are some very interesting figures released last week

According to The Daily Telegraph ‘An extra million Britons aged 50 or over have gone online for the first time in the past year, as older people become more confident with the internet.’ So internet users continue to grow.

It’s important to remember that every user if different, but we will start to see trends (in this age range) that will show an increase in search traffic relevant to the over 50’s.

Do you want to tap into this market and is it relevant to your business?

You do, great. So how do you tap into this market?

I would advise the following.

First, what are you looking to achieve. Perhaps you would like to increase your revenue, or are you looking to provide useful information to the over 50’s.

Second, how are you going to go about achieving your goals?
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If you are looking to sell products, it is important that you identify the relevant search terms. Terms that will be used by the over 50’s. Then you need to position yourself at the top of the search engines (Google etc) for the search terms relevant to the products you sell.

Perhaps you are looking to provide quality information to the Masses? One element that can help is Viral Marketing. This can assist in getting your message out there, by encouraging others to spread your words.

These are just a couple of online marketing tips showing how to get the most out of the internet. So, if you are looking to increase sales, or increase brand reputation, the internet can help. But have a structured plan, or speak to someone who can help with your online marketing….

…like Miromedia.

We are frequently having conversations with our clients about the amount of businesses that use the web. And the increase in business to business leads created by the internet. But internet user growth does not stop with business.

Here is an interesting statistic released this week, that may change your view on user behaviour.

‘The British internet audience increased from 36.9 million in May 2009 to 38.8 Million in May  this year.’

Now let’s drill down into these figures a little more, for additional information.

Internet surfers over 50 accounted for 53 per cent of the overall increase.’

Interesting info, I am sure you will agree.

Now that the internet is established as one of the fastest (if not the fastest) ways to get information on a myriad of different subjects. There really is something for everyone.

Seems you’re never too old to see the benefits.

Latest results from UK Online Measurement Company (UKOM) show a marked increase in time spent on the internet. According to the report British web users now spend 65% more time on the internet than 3 years ago. So Surfing now accounts for over ‘22 hours per month’ online.

A considerable amount of this time goes to social networking, like Facebook, Twitter and Bebo, or blogs (like this one).

Social Networking sites, and in particular Facebook, are achieving notable successes. In fact, Facebook has now secured an impressive 7.2% of all time spent online in the UK, compared to 6.5% 3 years ago.

• Social networks/blogs – 22.7%
• Email – 7.2%
• Gaming – 6.9%
• Instant Messaging – 4.9%
• Classified/Auctions – 4.7%
• Portals – 4%
• Search 4%
• Software info/products – 3.4%
• News – 2.8%
• Adult – 2.7% 

Source UKOM

Be Search Friendly
What is the point of having a great site if no one ever sees it? None of course!
Before creating your content do you keyword research, what terms your audience or users to your site are likely to search upon, and what keywords they will use. Build the structure of your content around your search engine optimisation with these keywords and keyphrases.
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The challenge was to increase Outline Skincare’s online presence to increase web traffic, generate sales and increase ROI, while actually driving down overall marketing spend.

Miromedia were recommended to Outline as specialists in search engine optimisation, pay-per-click, email broadcasting, link building, online PR, and social media

The solution was an online marketing strategy which included removing programming issues, managing and adding keyword strategies, content creation and restructure of page layout.

Benefits Since working with Outline when compared to the same previous year period, we have achieved:

• 46% increase in turnover when compared to this time last year
• 60% decrease in marketing spend

And most importantly this was all achieved during a recession!

To download the Outline Case Study please click here.

Every day at work someone raises an interesting question that stumps all of the Miro team. A race then ensues to see who can get the answer the quickest from the internet. I have decided to monitor the speed of results, and so, I have designated a different search engine to everyone in the office.

Stay tuned, as I will posting the findings online.

Julian Wilkins