Here are some very interesting figures released last week

According to The Daily Telegraph ‘An extra million Britons aged 50 or over have gone online for the first time in the past year, as older people become more confident with the internet.’ So internet users continue to grow.

It’s important to remember that every user if different, but we will start to see trends (in this age range) that will show an increase in search traffic relevant to the over 50’s.

Do you want to tap into this market and is it relevant to your business?

You do, great. So how do you tap into this market?

I would advise the following.

First, what are you looking to achieve. Perhaps you would like to increase your revenue, or are you looking to provide useful information to the over 50’s.

Second, how are you going to go about achieving your goals?
__

If you are looking to sell products, it is important that you identify the relevant search terms. Terms that will be used by the over 50’s. Then you need to position yourself at the top of the search engines (Google etc) for the search terms relevant to the products you sell.

Perhaps you are looking to provide quality information to the Masses? One element that can help is Viral Marketing. This can assist in getting your message out there, by encouraging others to spread your words.

These are just a couple of online marketing tips showing how to get the most out of the internet. So, if you are looking to increase sales, or increase brand reputation, the internet can help. But have a structured plan, or speak to someone who can help with your online marketing….

…like Miromedia.

Latest results from UK Online Measurement Company (UKOM) show a marked increase in time spent on the internet. According to the report British web users now spend 65% more time on the internet than 3 years ago. So Surfing now accounts for over ‘22 hours per month’ online.

A considerable amount of this time goes to social networking, like Facebook, Twitter and Bebo, or blogs (like this one).

Social Networking sites, and in particular Facebook, are achieving notable successes. In fact, Facebook has now secured an impressive 7.2% of all time spent online in the UK, compared to 6.5% 3 years ago.

• Social networks/blogs – 22.7%
• Email – 7.2%
• Gaming – 6.9%
• Instant Messaging – 4.9%
• Classified/Auctions – 4.7%
• Portals – 4%
• Search 4%
• Software info/products – 3.4%
• News – 2.8%
• Adult – 2.7% 

Source UKOM

The challenge was to increase Outline Skincare’s online presence to increase web traffic, generate sales and increase ROI, while actually driving down overall marketing spend.

Miromedia were recommended to Outline as specialists in search engine optimisation, pay-per-click, email broadcasting, link building, online PR, and social media

The solution was an online marketing strategy which included removing programming issues, managing and adding keyword strategies, content creation and restructure of page layout.

Benefits Since working with Outline when compared to the same previous year period, we have achieved:

• 46% increase in turnover when compared to this time last year
• 60% decrease in marketing spend

And most importantly this was all achieved during a recession!

To download the Outline Case Study please click here.

Well we got you to on to our website with one click, so Miromedia e-mail marketing does!

Miromedia deliver thousands of e-mails a week for our clients. They are driving new sales and creating new business. Don’t miss out on your opportunity to stand out from the crowd and avoid the dreaded junk email button.

Miromedia e-mail marketing campains are extremely effective, find out more by clicking here.

Note - 80% of all internet emails are spam.

With such a high amount of emails considered as not relevant, email clients (such as hotmail) always review an email’s content before making it available to view.

Avoid emails going into the spam filter.

A well constructed email will always contain text body content. It is possible to include links and images, but a good mix of all three is preferable. Emails that include only images or links will often find their way into a spam filter, hindering the opportunity to get the message across.

Ideally, to get through all spam filters, an email would have only text. However, in a sales environment, it’s very difficult to get your message across in such a basic format. Pictures give the recipient an idea of what you are about, or what products are being sold, links take them through to areas in your site that convert interest into revenue.

Practise

Don’t be afraid of testing you emails in different email clients (such as gmail or hotmail). For the most part these email clients are free and you can make great use of their spam filters, at no extra cost.

Julian Wilkins

When constructing your advertisement emails, it is important to remember that spam filters examine every part of an email. Additionally, emails should include ‘best practice’ components, such as ‘unsubscribe’ and ‘alt tags’ for the sight impaired.

Spam filters are making it harder and harder to send out successful email broadcasts. They consider content such as ‘free’ and ‘10% OFF’ as spammy words. Images and links can also be considered as spammy and can trigger an email as spam. These things can seriously interfere with a company’s attempt to convey its message.

Starting with the subject line.

In the subject line it’s important to avoid words that can be a spam trigger. Unfortunatly there is no definitive spam list, and common sense is the most useful tool when reviewing your content for spammy words. Avoid sales words such as ‘discounts’ and ‘offers’, which will reduce your chances of sucssessfully navigating email clients spam filters.

Interesting point.

Recently I was talking about ’spammy words’ with Skip Tidar and found his experiences most interesting. Skip gave one example of a movie by Vin Diesel called XXX, which is not a porn movie, where the email broadcaster was able to get the email through spam filters. Skip believes that even the most high risk words can get through a spam filter, if the rest of the content is low risk.

If you have to add a word that may be considered as spammy, it may be best to open some email accounts, such as gmail or hotmail. Then send your email to them, to see if you get through the spam filters.

Julian Wilkins