The challenge was to increase Outline Skincare’s online presence to increase web traffic, generate sales and increase ROI, while actually driving down overall marketing spend.

Miromedia were recommended to Outline as specialists in search engine optimisation, pay-per-click, email broadcasting, link building, online PR, and social media

The solution was an online marketing strategy which included removing programming issues, managing and adding keyword strategies, content creation and restructure of page layout.

Benefits Since working with Outline when compared to the same previous year period, we have achieved:

• 46% increase in turnover when compared to this time last year
• 60% decrease in marketing spend

And most importantly this was all achieved during a recession!

To download the Outline Case Study please click here.

Well we got you to on to our website with one click, so Miromedia e-mail marketing does!

Miromedia deliver thousands of e-mails a week for our clients. They are driving new sales and creating new business. Don’t miss out on your opportunity to stand out from the crowd and avoid the dreaded junk email button.

Miromedia e-mail marketing campains are extremely effective, find out more by clicking here.

Note - 80% of all internet emails are spam.

With such a high amount of emails considered as not relevant, email clients (such as hotmail) always review an email’s content before making it available to view.

Avoid emails going into the spam filter.

A well constructed email will always contain text body content. It is possible to include links and images, but a good mix of all three is preferable. Emails that include only images or links will often find their way into a spam filter, hindering the opportunity to get the message across.

Ideally, to get through all spam filters, an email would have only text. However, in a sales environment, it’s very difficult to get your message across in such a basic format. Pictures give the recipient an idea of what you are about, or what products are being sold, links take them through to areas in your site that convert interest into revenue.

Practise

Don’t be afraid of testing you emails in different email clients (such as gmail or hotmail). For the most part these email clients are free and you can make great use of their spam filters, at no extra cost.

Julian Wilkins

When constructing your advertisement emails, it is important to remember that spam filters examine every part of an email. Additionally, emails should include ‘best practice’ components, such as ‘unsubscribe’ and ‘alt tags’ for the sight impaired.

Spam filters are making it harder and harder to send out successful email broadcasts. They consider content such as ‘free’ and ‘10% OFF’ as spammy words. Images and links can also be considered as spammy and can trigger an email as spam. These things can seriously interfere with a company’s attempt to convey its message.

Starting with the subject line.

In the subject line it’s important to avoid words that can be a spam trigger. Unfortunatly there is no definitive spam list, and common sense is the most useful tool when reviewing your content for spammy words. Avoid sales words such as ‘discounts’ and ‘offers’, which will reduce your chances of sucssessfully navigating email clients spam filters.

Interesting point.

Recently I was talking about ’spammy words’ with Skip Tidar and found his experiences most interesting. Skip gave one example of a movie by Vin Diesel called XXX, which is not a porn movie, where the email broadcaster was able to get the email through spam filters. Skip believes that even the most high risk words can get through a spam filter, if the rest of the content is low risk.

If you have to add a word that may be considered as spammy, it may be best to open some email accounts, such as gmail or hotmail. Then send your email to them, to see if you get through the spam filters.

Julian Wilkins