…it’s about where your link goes.

On page links are important not only for your sites usability and how you guide prospective customers around your site but also important to its SEO performance within the search engines. Having good internal linking can help boost our sites ranking. With bad links or at worse links that take users to the dreaded 404 Page not Found will do potential harm to your ranking.
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It’s not often that the works of Friedrich Nietzsche and Kierkegaard spring to mind in the non-philsophical PHP coding world. However whilst working on the latest set of feature updates for our content management system, Miromanager2.0, I found the need to be looking to see if smoothing exists before attempting to use it.

Part of Miromedia’s next release version of the new CMS will be the ability to easily (for the developers at least) create client-specific customisations that sit outside the core code. Such things include modules and HTML output relating to a certain industry sector that would not necessarily apply to other customers.

In order for use to achieve this we needed a customisation model that would site alongide the base code but would not be affected by future release of the base code. So, a new directory strucutre and mirroring of customised objects has been adopted making use of: is_dir(), is_file() and function_exists(). These being used to determine if customisations exist for a particular PHP object and if function overrides exist. In this way the base code will only execute customisations where they have been created.

…the question now remains if I can call a similar function call passing myself to find out if I truly exist. As yet I have been unable to find such a method either in the existing PHP manual or future upgrades however if I do find one and call it and the call comes back false will I explode in a puff of existential logic?

The challenge was to increase Outline Skincare’s online presence to increase web traffic, generate sales and increase ROI, while actually driving down overall marketing spend.

Miromedia were recommended to Outline as specialists in search engine optimisation, pay-per-click, email broadcasting, link building, online PR, and social media

The solution was an online marketing strategy which included removing programming issues, managing and adding keyword strategies, content creation and restructure of page layout.

Benefits Since working with Outline when compared to the same previous year period, we have achieved:

• 46% increase in turnover when compared to this time last year
• 60% decrease in marketing spend

And most importantly this was all achieved during a recession!

To download the Outline Case Study please click here.

Permanent or semi permanent make up, as it is sometimes called, is an exciting, revolutionary treatment to enhance facial features. It is a highly skilled, state of the art form of cosmetic tattooing also known as Micro-pigmentation or intradermal cosmetics. Annalou is one of the UK’s leading clinics and with a quickly expanding client base they called upon Miromedia to design and build a new site complete with easy to use CMS and a powerful SEO redesign.

Utilising the new Miromanager 2 Content Management System for the new Annalou site, Miromedia where able to create a faultless and intuitive backdoor solution for Annalou. It is a CMS that will serve Annalou for the foreseeable future, allowing for effortless updates and image changes. Along with the search engine optimisation redesign, which is due to begin this week, Miromedia have also added a Facebook portal to keep fans of Annalou up to date with company and industry developments and gossip.

Miromedia’s latest and greatest version of its Content Management System, Miromanager2.0, was officially presented to its very first customer earlier this week.  An overview training session had been arranged to demonstrate the various new capabilities and user interface. This brand new version of our Miromanager builds on the solid foundations created in earlier versions of the software and incorporates many changes that have been requested from existing clients who either use our CMS or have experience of other systems.

The training session demostrated the various new aspects and enhancements added to Miromanager2.0, including:

• On page inline editing
• Robust navigational drag/drop manipulation
• XAJAX data updating
• Brand new User Interface
• CSS based page content template

As with all software demos the developer always their fingers (or more likely, toes) crossed, hoping that they will not stumble across any issues that were not previously fixed during test passes. In this case though their proved to be no hidden gotchas, testament to out internal QA process so a big thank you to our testers.

After the session I was very pleased to hear that the client was impressed with the functionality and usability; it would give them much more control over their site than the previous CMS they used. This was one of our main aims when designing Miromanager2.0; to make the process of editing web site content as intuitive as possible thus giving the client ownership of their site and content. They are free to spend more time updating content and less time battling with a confusing or cumbersome content management system.

Miromanager2.0 has arrived…

…i shall put my R&D trumpet away now and get back to the code face.