Bad-or-Bing?

3rd June, 2009 - 1 minute read

With a multi-million marketing drive, Bing.com has officially gone live. Should Google be worried or is this the dying groan of the Microsoft Live giant?

A large rotating image library of grand landscapes leaves users no false interpretation that Microsoft means business with Bing.com. Something they are particularly good at just in case you’ve been living under a rock for the last 15 years!

So once the smoke and mirrors have been cleared what is left? Well the search results screen is definitely familiar, in fact it looks just like a Google search page. However if you move the pointer to the right side of the search item a snap shot of the website copy appears and links from the site are also visible. Another nice addition is video search engine which is a nice tip of the hat to the newer YouTube generation now coming of age.

Bing is designed to provide all information related to that keyword in one page in a similar fashion to the Wolfram Alpha, the difference being the Wolfram Alpha is far more intelligent in its computations.

The questions to ask are search engine users as fickle as British weather and has the boat already sailed for search engine dominance? Only time will tell. One thing is for sure a search engine would have to be pretty good to knock Google of its perch.

Ric McHale