According to Re/code, “Apple has been telling potential partners that its payment service, which lets shoppers complete a purchase on mobile apps with their fingerprint rather than by entering credit card details, is expanding to websites later this year”.
Up to now, Apple Pay has only appeared at electronic point of sale (EPOS) counters (i.e. when you physically buy something and tap your iPhone / Watch) or via iOS apps. Opening up Apple Pay to websites is a huge, but necessary, development.
If you have an eCommerce website that sells products, having Apple Pay as an option at checkout could potentially increase your conversions dramatically. Most websites now offer PayPal as a checkout option which cuts down the time it takes customers to buy something.
The quicker and more secure you can make that process, the more people are going to buy…especially on mobile. And, with such a dramatic rise in mobile commerce, can any business afford not to have Apple Pay on their website?
Got any questions about eCommerce websites or how to improve your conversion rates? We’ve got bags of experience of getting measurable results for our clients. Give us a call on 01926 358 200 or get in touch if you want to have a chat.
