6 Keyword Research Mistakes to Avoid

26th August, 2011 - 2 minutes read

Exact not Broad
Broad Match really is broad with the Google Keyword Tool. It includes keyword that a very loosely connected to the keywords your interested in targeting on. For this reason always use Exact Match searches.

Plural not Singular
Targeting plural keywords may seem like common sense at first, however data shows us that targeting singular is often far more effective and brings in far more traffic. Searchers often favour singular keywords.

Conversion not Traffic
Ranking for certain keywords can often be nothing more that vanity. It is vital to ensure that the keywords you are targeting are converting into sales, leads or enquires. Set up Analytics with the correct goals determine the converting keywords.

Manual not Automatic
Research for keywords manually as well as using keyword tools. By adding core keywords to Google searches and seeing what results are returned you can foresee any potential problems that may pollute your data.

Realistic not Optimistic
Smaller companies in particular need to be realistic about pursuing extremely competitive keywords. Spreading your focus across several less competitive terms can often bring in more traffic than taking a slice of one high competitive keyword.

Review and Change
Most organisations review their targets at least every year because of the every changing market place. Keyword research should be carried out frequently and changes be made where required.

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